| Počet kreditů | 4 |
| Vyučováno v | Winter and summer |
| Rozsah výuky | 2+2s |
| Garant předmětu | |
| Přednášející | |
| Cvičící |
Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.
No prerequisities.
To get the overview of what is Business Economics, and how the real life of a business company looks like.
What is Business / Business Environment
Business Plan
Law in business
Book keeping and Budgeting
Short term and long term financing
Cash flow and efficiency criteria
Marketing
Management
Human resources management
Same as outline of lectures
- Printed materials distributed in one of first week(s)
- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998
- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000
- Nickels, W. G.: Understanding Business. Mosby, 1997
Kotler: Marketing Management. e.g. Pearson Education Limited 2015
Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003
Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001
