Počet kreditů 4
Vyučováno v Winter
Rozsah výuky 2P+2S
Garant předmětu
Přednášející
Cvičící

Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.

No prerequisities.

To get the overview of what is Business Economics, and how the real life of a business company looks like.

- Printed materials distributed in one of first week(s)

- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998

- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000

- Nickels, W. G.: Understanding Business. Mosby, 1997

Kotler: Marketing Management. e.g. Pearson Education Limited 2015

Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003

Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997

B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001

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