CTU FEE Moodle
Business economics
B232 - Summer 23/24
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Business economics - B2B16EPO
| Credits | 4 |
| Semesters | Winter |
| Completion | Graded Assessment |
| Language of teaching | Czech |
| Extent of teaching | 2P+2S |
Annotation
Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.
Study targets
To get the overview of what is Business Economics, and how the real life of a business company looks like.
Course outlines
No data.
Exercises outlines
No data.
Literature
- Printed materials distributed in one of first week(s)
- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998
- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000
- Nickels, W. G.: Understanding Business. Mosby, 1997
Kotler: Marketing Management. e.g. Pearson Education Limited 2015
Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003
Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001
- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998
- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000
- Nickels, W. G.: Understanding Business. Mosby, 1997
Kotler: Marketing Management. e.g. Pearson Education Limited 2015
Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003
Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001
Requirements
No prerequisities.