Topic outline

  • PUR - Psychology in HCI

    The aim of the course is that students will master all phases of the research process starting from initial planning up to the translation of their observations into innovative design concepts, so they are able to run applied research projects themselves. Overall the emphasis is laid on practitioner’s approach and developing skills needed for adopting these technique in daily design practice across various domains. Students will become familiar with selected psychological topics - mainly from the field of Cognitive Psychology and Personality Psychology that are mostly relevant for designing interactions between humans and interactive systems. Consequently students will be able to understand psychological basis for design rules. Students will also learn advanced methods of surveying their users in order to inform all stages of the design process (so called User Research) and spot opportunities for innovation.

    Course objectives

    Knowledge and understanding of: User Research methods and strategies, selected topics from the area of Cognitive Psychology and Personality Psychology most relevant to HCI and UX design.

    Intellectual (thinking skills) - able to: Learn about users’ needs, skills and preferences through applied empiric research; understand psychological principles behind design rules.

    Practical skills: Plan, design and execute user research projects throughout all stages of the design process. Employ psychological perspective in design process. Translating user research data into service and product concepts.

    Transferable skills: Reflecting psychological aspects in design process; Interviewing skills; Soft skills needed in UX practice.


    Official web page in the KOS system:

    We as members of Department of Computer Graphics and Interaction follow the academic principles (see We would like to encourage you to follow these principles.

    Check also rules discussing the originality of your work (in Czech only): .

    • Lectures & Practices

      7:30 - 9:00 9:15 - 10:45
      1. October 5

      No lecture

      No practice

      2. October 12

      Lecture 1

      Lecture 2
      3. October 19

      Lecture 3

      Practice 1 
      4. October 26

      Lecture 4

      Practice 2 (D1)
      5. November 2

      Lecture 5

      Practice 3 (D2)
      6. November 9

      Lecture 6

      Lecture 7
      7. November 16 Lecture 8 Practice 4 (D3)
      8. November 23

      Lecture 9

      CFI Workshop

      9. November 30

      Lecture 10

      Lecture 11

      10. December 7 Lecture 12 Lecture 13
      11. December 14 No lecture No practice
      12. December 21 Written exam No practice
      13. January 4 No lecture No practice
      14. January 11 No lecture No practice

      Full-Day soft skills development workshop scheduled for Nov 24.

      • Classification

        Basic rules are

        • Regular attendance of both practice and lectures (includes attendance of full-day workshop)
        • Points score >70 points - at the same time partial targets must be met (see bellow)

        Points can be earned by

        • Practice deliverables: 40 points in total (>20 points to pass)
        • Written exam: 30 points (>10 points to pass)
        • Active participation on the full-day workshop and written self-reflection: 30 points (>10 to pass)