CTU FEE Moodle
Marketing Strategies
B232 - Summer 23/24
This is a grouped Moodle course. It consists of several separate courses that share learning materials, assignments, tests etc. Below you can see information about the individual courses that make up this Moodle course.
Marketing Strategies - B1M16MAS
Main course
| Credits | 5 |
| Semesters | Winter |
| Completion | Assessment + Examination |
| Language of teaching | Czech |
| Extent of teaching | 1P+3S |
Annotation
Broadening of basic knowledge of marketing. The analysis of marketing strategies in different market situations. The firm`s behaviour under competition and competitive advantage. Case studies in the field of product policy, price and condition policy, communication policy and distribution policy.
Study targets
No data.
Course outlines
1.The enterprise strategy and marketing
2.
- 3.Methods of strategic analysis
4.
- 5.The Ansoff`s matrix product/market
6.
- 7.The Kotler`s strategy of behaviour under competition
8.
- 9.The Porter`s theory of competitive advantage
10. - 11.Synergic strategies
12.
- 13.The implementation of strategies
14.Final evaluation
2.
- 3.Methods of strategic analysis
4.
- 5.The Ansoff`s matrix product/market
6.
- 7.The Kotler`s strategy of behaviour under competition
8.
- 9.The Porter`s theory of competitive advantage
10. - 11.Synergic strategies
12.
- 13.The implementation of strategies
14.Final evaluation
Exercises outlines
1.Marketing strategies
2.Methods of strategic analysis. Introduction of case study
3.Solution of case studies and introduction of new study
4.dtto
5.dtto
6.dtto
7.dtto
8.dtto
9.dtto
10.dtto
11.dtto
12.dtto
13.dtto
14.Evaluation, credit
2.Methods of strategic analysis. Introduction of case study
3.Solution of case studies and introduction of new study
4.dtto
5.dtto
6.dtto
7.dtto
8.dtto
9.dtto
10.dtto
11.dtto
12.dtto
13.dtto
14.Evaluation, credit
Literature
1. Kotler, P., Keller, K. L: Marketing Management. 14th Edition, Prentice-Hall Inc. 2011. ISBN-10: 0132102927
2.David, F.R.: Strategic Management, Prentice Hall, 2001
2.David, F.R.: Strategic Management, Prentice Hall, 2001
Requirements
No data.
Marketing Strategies - A1M16MAS
| Credits | 5 |
| Semesters | Winter |
| Completion | Assessment + Examination |
| Language of teaching | Czech |
| Extent of teaching | 1+3s |
Annotation
Broadening of basic knowledge of marketing. The analysis of marketing strategies in different market situations. The firm`s behaviour under competition and competitive advantage. Case studies in the field of product policy, price and condition policy, communication policy and distribution policy.
Study targets
No data.
Course outlines
1.The enterprise strategy and marketing
2.
3.Methods of strategic analysis
4.
5.The Ansoff`s matrix product/market
6.
7.The Kotler`s strategy of behaviour under competition
8.
9.The Porter`s theory of competitive advantage
10.
11.Synergic strategies
12.
13.The implementation of strategies
14.Final evaluation
2.
3.Methods of strategic analysis
4.
5.The Ansoff`s matrix product/market
6.
7.The Kotler`s strategy of behaviour under competition
8.
9.The Porter`s theory of competitive advantage
10.
11.Synergic strategies
12.
13.The implementation of strategies
14.Final evaluation
Exercises outlines
1.Marketing strategies
2.Methods of strategic analysis. Introduction of case study
3.Solution of case studies and introduction of new study
4.dtto
5.dtto
6.dtto
7.dtto
8.dtto
9.dtto
10.dtto
11.dtto
12.dtto
13.dtto
14.Evaluation, credit
2.Methods of strategic analysis. Introduction of case study
3.Solution of case studies and introduction of new study
4.dtto
5.dtto
6.dtto
7.dtto
8.dtto
9.dtto
10.dtto
11.dtto
12.dtto
13.dtto
14.Evaluation, credit
Literature
1.David, F.R.: Strategic Management, Prentice Hall, 2001
Requirements
viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie